You need the people in your team to help you come up with exciting ideas for an ad campaign. You might have great ideas, but you have already used a lot of them over the years. It helps to take the time to brainstorm with some employees who are part of your marketing team and even those who are not.
They might contribute something great if you give them the chance to speak up during a meeting. You don’t necessarily have to follow their ideas, but you can learn from them. In setting up the meeting, these are the things to remember.
Prepare the equipment
If you are using the whiteboard, projector, computer and microphone, etc. for the presentation and discussion, you need to set them up. You don’t want to spend time setting them up when everyone is ready to start the conversation.
You need snacks
You want the meeting to be fruitful but not too heavy. Buy snacks for everyone to ensure that you can have a relaxed environment while discussing. You don’t want to put extreme pressure on employees to contribute something when they are not ready. Besides, the goal of brainstorming is to throw ideas around and not to come up with a final decision.
Make sure there are chairs for every member
You need enough chairs to ensure that everyone who wants to participate in the meeting or you invited to be there will have the opportunity to feel involved. If they arrive in the meeting room and realise that they don’t have a seat, they might think that you did not want them to be there. It could hamper the chances of them speaking their minds.
Keep the place cool
You want people to feel comfortable during the discussion. If the meeting room is too hot, they might not find it easy to express their thoughts. When the place is cool, they will feel light and relaxed.
Prepare the materials for discussion
You might need paper for everyone to write their ideas on. You might also need materials if you plan to do workshop activities. You can be creative in conducting this meeting so that everyone will have the chance to speak and feel part of the process. If you do a regular discussion where you facilitate, and everyone talks in order, it could feel tense and awkward.
You want the session to be successful by extracting ideas from everyone. The conversation does not have to end with something amazing, but at least, everyone brings something to the table. It is up to you to decide how you can move forward with these ideas. You need to analyse them thoroughly. If you are doing posters or banners for your next campaign, you might get a lot from the conversation. Check out https://www.rollerbannersuk.com for more ideas on quality banners. You can do the same strategy for your future marketing campaigns after succeeding with the use of banners.