Why You Should Choose a Video Wall as Part of Your Marketing and Promotional Efforts

Video walls undoubtedly attract a lot of attention wherever you choose to place them – in conferences and trade shows, in concerts, in meeting rooms, in reception areas and lobbies, and so on. The reason why video walls attract so much attention is that they are at a spectacular scale and can display stunning visual graphics and designs which can undoubtedly draw in the crowds.

If you want to make a lot of impact when it comes to your marketing and promotional efforts, video walls prove to be an ideal choice. After all, you can’t take advantage of any other technology which can make a great impression in a sports arena or a huge hall or venue and display high-quality images at large scales. What’s more, you can also utilise video walls to display real-time information as well as other kinds of media, and they are perfect for branding as well. If you still aren’t sure whether you should utilise a video wall for your marketing and promotional efforts, here are the top reasons why.

No limitations on resolution

It’s so apparent that spectators and passers-by can’t help themselves when they see a video wall – they have to stop and look at it, even for just a few seconds. You virtually have no limitations on resolution when it comes to video walls, and that’s why they are so attractive. Video walls can have a large pixel count, which makes the images more detailed and clearer. If you stack an entire array of HD displays, one on top of the other, the resolution can be quite impressive. Just make sure, though, that you have a great processor for the digital signals, and you can have a video wall which displays exceptional images in the clearest detail. Airports make use of video walls all the time, and so do museums to attract people to an exhibit – indeed, video walls have proven their merit in such locations and many other locations and events, besides.

Clear images in different settings

While projectors are still popular, they can’t really be utilised well in bright are as such as venues that have a lot of natural lighting. But with an LED or LCD display from a video wall, you can have backlit effects which offer better brightness and clearer images compared to a projector. When you use a projector, sunlight can intrude on the image projected, making it look muted and washed out – but not so with video walls, where images are clear and bright no matter the setting.

Flexible options for display

Many video walls are just as their name implies – they’re walls comprised of grids. But you have a lot of flexibility with the display and mounting of video walls nowadays, and you can take advantage of a specially-made video wall mount which you can arrange in different patterns, which include curved or geometric. You can even opt for a video wall which is three-dimensional or free-standing. In other words, you have a lot of choices in the layout of the hardware if you want something that’s genuinely impactful and attention-grabbing.